Skip to main content

Behind the stitches: Juliane Beard

"I love making patterns because it makes me think about how I can simplify a subject matter so much that it can be expressed through a few hundred little crosses"

Sam: Where are you based?

Juliane: I live in Brighton, UK.

Sam: How would you describe your work to someone who’s never seen it?

Juliane: I would say my work is quite colourful, fun, bold, simple, and often cute.

Sam: What was your first WIP, when did you make it, and who taught you?

Juliane: The first one I remember was a picture of Tutankhamun's golden mask. I must have been about nine or ten, still absolutely loved archaeology, and did not have the patience to work through a project like this whatsoever, so my granddad finished it for me. I'd say he is probably the one who taught me. He did a crazy amount of landscape cross stitches. His flat was virtually covered in them.

Sam: Is cross stitch the only fiber craft you do?

Juliane: It's my main one at the moment, but I love crafts in general. My first love growing up was crochet, but I also quite like to knit and paint, and will give any project a shot if I'm interested enough.

Sam: What do you love about it?

Juliane: It's kind of meditative, and helps me calm down. I also love making patterns because it makes me think about how I can simplify a subject matter so much that it can be expressed through a few hundred little crosses. That can be quite a challenge sometimes, but I love that way of thinking.

"Having full-time work means that I really value my time, and helps me focus my energy that little bit more"

Sam: Where do you get your inspiration from?

Juliane: All sorts of places - often it will be related to something that's happening in my life. A quote I hear, a podcast I've binged on that week, sometimes even politics (I've definitely made a few more feminist patterns over the last few months than I thought I'd ever have to). I also get a lot of inspiration from nature, and love stitching animals and landscapes.

Sam: What inspired you to make the leap from doing this as a hobby to selling your finished projects?

Juliane: When I started making more patterns for myself, I thought I might as well see if someone would like to buy them. I only properly opened my Etsy shop in January this year, and it's been far more successful than I ever thought it could be!

Sam: Do you still have a day job or do you do this full time?

Juliane: I very much still have my full-time day job, and stitch in the evenings and on weekends. In real life, I run a market research agency. I could imagine reducing my hours in the future though to make more space for cross stitch. At the same time, having full-time work means that I really value my time, and helps me focus my energy that little bit more.

Sam: What made you decide to start selling the patterns?

Juliane: Same as above really. Once I started making patterns for myself, I thought I might as well see if anyone else would maybe like to buy them.

Sam: How do you decide which quotes you are going to pull from a movie, podcast, or show?

Juliane: My partner and I often watch or listen to shows/podcasts together, and just have a habit of picking up some of the quotes and using them whenever possible. Those tend to be the ones that I stitch as well.

Sam: Where can people find your patterns?

Juliane: ladystitchicorn is my shop on Etsy, but I'm also on Instagram: @ladystitchicorn

Sam: How often do you create new listings?

Juliane: I usually make one-two new patterns every week.

Sam: What do you like to binge watch or listen to while you craft?

Juliane: Anything from house hunting programs (like Location, Location, Location) or documentaries (Louis Theroux, or shorter documentary series like Explained) to movies or comedy shows. My favourite show is Community, I seem to re-watch that at least twice a year. It's just perfect.


If you want to see more of Juliane's work you can follow her on Instagram @ladystitchicorn and on Etsy. Who should I talk to next? Leave your suggestions in the comments section along with any thoughts you have about Juliane's interview. I’m always on the hunt for inspiring crafters. Also, don't forget to follow along on my Instagram account @bobbleclubhouse for your daily dose of all things fiber. Until next time, happy crafting!


Popular This Month

Behind The Stitches: Joice Oveja

Behind The Stitches: Joice Oveja

Behind The Stitches: Laerke Bagger

Behind The Stitches: Laerke Bagger

Yarn & The City: #WhyIMake

Making has always been in my life even if I didn't always know that at the time. Recently LoveCrafts asked bloggers to tackle this seemingly simple question. Why do you make? It seemes like the perfect opportunity for me to open up a little more and tell you about my own crafting journey. My life can be mapped out in a series of handmade objects. Not all of them were made by myself. But they all formed who I am in one way or another. A quilt made for the underground railroad, a wedding gift from a stranger, a lumpy sweater, hand-dyed hanks, and crochet mandalas. One having little to do with the other except for the fact that they all made me the maker that I am today.

Behind The Stitches: Stephen West

Behind The Stitches: Stephen West

Crochet with London Kaye: Book Review

I once read or watched or heard on a podcast (sometimes it’s difficult for me to remember these things. I have such an active imagination that I can read an article and then a year later swear that I watched a documentary) and in it they said the Missoni household is covered in their famous zigzags. I have a vivid image, imagined or not, of all three generations in their living room. Their rugs, couch, blankets, pillows, and outfits are covered in the zigzags. I remember thinking that was how I would love to live my life. That your passion for what you love could be so great that it simply can’t be contained in one aspect of your life. It oozes out until your whole world is consumed by it. No one visits the Missoni home and wonders what they do for a living.

I was reminded of this vivid memory or daydream while I was flipping through the pages of London Kaye’s new book Crochet with London Kaye, Projects and Ideas To Yarn Bomb Your Life. This book is more than a how-to book. While it do…